B2B Activation and Lead Generation


B2B brands can either fight or embrace the digital transformation taking place all around them and its impact of the process of lead generation. As a B2B lead gen agency, we actively seek out ambitious, sales driven firms to take full advantage of the digital environment. Today’s audiences are consuming much of their information digitally–digital tools and content to research firms, study their offerings, review their performance, and using the data they find to form opinions, hopefully positive, about those organizations. For B2B Decision Making Units (DMUs) or Buying Committees, 70% of the decision is made BEFORE reaching out to a sales executive. A strong B2B lead generation strategy must include an effective digital experience in the pre-conversation stage. With Digitent as your B2B lead gen agency, you’ll have access to our digital marketing offerings that include the best ways to locate and reach targets, engage them, nurture them, and ensure their experience is positive, that our client’s brands are considered, and that these targets are qualified. This process includes:


• B2B Lead generation strategies and executionsB2B lead generation funnel
• Media planning and execution
• Website and landing page development
• Compelling content strategy and development personalized for engagement
• Integration into Marketing Automation and CRM systems
• Tagging and tracking for attribution through lead scoring and conversion
• Data Capture (On-Site, Marketing Automation & CRM)