All business relationships begin with the human element. We’re all just people first, and usually there are people you like and people you don’t. That’s life. Once you meet a B2B marketing firm and align experience and capabilities with your requirements, it’s time to make the call. We must admit that this decision can be a lot about chemistry. Who do you believe will work with you the way you need and want, and who will make the process enjoyable, or at least, less difficult? Who understands your point of view, your challenges and your opportunities? Who will do a great job for you and make you look great to your constituents? We hope you feel that we are the right B2B advertising agency for you.