BSAFE MOBILE SIGNED DIGITENT AS AGENCY OF RECORD TO HANDLE SOCIAL & DIGITAL CREATIVE, MARKETING AND ANALYTICS Digitent is excited to team with smart people with a great product on the leading edge of forward looking technology designed to keep drivers safe in the ever-evolving mobile...
For Immediate Release DIGITENT LAUNCHES B2B CONTENT MAPPING TOOL “CONDUCTOR” CONDUCTOR WILL ALIGN INDUSTRY SPECIFIC BUYER PROFILES WITH CONTENT NEEDS AT EACH PHASE OF THE BUYER JOURNEY New York, NY, October 2, 2018 – Digitent, a new full-service independent agency focused on...
Christine Wickes, VP of Marketing and Communications, C&W Services Christine is the VP of Marketing and Communications at C&W Services. She is a marketing, branding and business development leader with extensive experience in building and managing marketing teams that deliver measurable results for service brands. C&W Services...
THE AGENCY DISCUSSES AMBITION WITH SENIOR MARKETING LEADERS New York, NY, August 30, 2018 – Digitent, a new full-service independent NY agency, focused on bringing a performance and data-driven perspective to all aspects of B2B marketing, today announces the launch of their Ambitious Marketer interview...
We regularly host roundtables and reach out to B2B CMOs across different industries and ask them what keeps them “up at night”. While many still speak to the importance of maintaining the brand reputation in the marketplace, the resounding nightmare we hear is delivering qualified...
Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit...
Influencers play a key role in the buying decision; use database marketing as a tool for enhancing these relationships during business-to-business marketing efforts...
In a March survey from Evergage and Researchscape International of 300 marketers, 93% of whom were from the US, just 6% of respondents gave their personalization efforts an A rating...
The enthusiasm for data-driven marketing is widespread, but most businesses still find themselves early in the implementation phase. For example, there is widespread agreement on the importance of market intelligence as the foundation for decision-making throughout the organization...
The walls around Google's garden are about to get a lot taller. That's because come May 25, when the European Union's Global Protection Data Regulation goes into effect, Google will no longer provide marketers with DoubleClick IDs from DoubleClick Bid Manager and DoubleClick Campaign Manager. ...
