May
By Elizabeth Iadevaio, Research and Partnerships The coronavirus pandemic has affected everyone around the world in many different ways – but how has it affected connected TV? Ever since the start of the pandemic, the amount of time that people are spending on streaming platforms has increased...
When it comes to the adoption of social media, teenagers and young adults are the base of our knowledge. The recent launch of Clubhouse, however, has reminded us that Gen X are still valuable social media pioneers. A recent article from The Drum explains why: On...
By Elizabeth Iadevaio, Research and Partnerships Zoomers (members of Gen Z) are creative, daring, and passionate, and want to know they are supporting a brand that behaves ethically, takes part in social issues, cares about their customers, and much more. The bottom line is that if...
By Sara Gates May, Research and Partnerships According to a recent Hubspot’s 2020 State of Marketing report, video is more important to consumers than ever before. Consumers are being inundated with marketing videos over social media, streaming apps, and search result pages. It’s no longer just :30...
Aug
Will video podcasts kill the audio podcast star? With Spotify recently launching Video Podcasts (limited to specific creators for now) if you are thinking of starting a podcast to distribute content and increase brand engagement which direction do you go? Do you dive right into...
Well, it looks like we picked the right industry at the right time. According to folks at The Drum our full-service digital firm will be growing steadily over the next few years, along with your digital marketer of choice, and many other firms who offer...
AGENCY TO DELIVER DATA-INFORMED MARKETING CLARITY FOR AMBITIOUS B2B BRANDS FOCUSED ON RESULTS New York, NY, June 6, 2018 –Working Media Group (WMG), an entrepreneurial strategic media and analytics agency with a thirteen-year track record of helping hundreds of clients better engage prospects, today announced the...
Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit...
Influencers play a key role in the buying decision; use database marketing as a tool for enhancing these relationships during business-to-business marketing efforts...
In a March survey from Evergage and Researchscape International of 300 marketers, 93% of whom were from the US, just 6% of respondents gave their personalization efforts an A rating...
