May
By Elizabeth Iadevaio, Research and Partnerships The coronavirus pandemic has affected everyone around the world in many different ways – but how has it affected connected TV? Ever since the start of the pandemic, the amount of time that people are spending on streaming platforms has increased...
When it comes to the adoption of social media, teenagers and young adults are the base of our knowledge. The recent launch of Clubhouse, however, has reminded us that Gen X are still valuable social media pioneers. A recent article from The Drum explains why: On...
By Elizabeth Iadevaio, Research and Partnerships Zoomers (members of Gen Z) are creative, daring, and passionate, and want to know they are supporting a brand that behaves ethically, takes part in social issues, cares about their customers, and much more. The bottom line is that if...
By Sara Gates May, Research and Partnerships According to a recent Hubspot’s 2020 State of Marketing report, video is more important to consumers than ever before. Consumers are being inundated with marketing videos over social media, streaming apps, and search result pages. It’s no longer just :30...
YouTube has self-reported 2 billion global monthly active monthly users and has the second highest percent - 6.4% of all US traffic according to SimilarWeb, behind number 1 Google with 18.71%. And as of early 2019, 73% of US adults say they have used YouTube,...
Apr
The new numbers, collected last week by Mindshare’s U.S. Consumer Insights team, show the longer people are stuck at home, the more likely they are to be boosting their radio listening. When the agency asked the same question during the week of March 31, 21%...
Today’s pandemic appears to be accelerating the shift in today’s media landscape for reasons not previously anticipated. Live sports were the lifeblood of linear TV. OOH and terrestrial radio depends on commuters in cars. And print demands pick up at a store or delivery to...
Feb
Below are selected results of a podcast listener survey performed by Westwood One. The trends are very positive for the podcast space. Millennials and Females are a growing audience. A large number of listeners have recently STARTED listening. Listening is moving to “on-the-go” mobile audiences and smart speakers. At...
As we know, the concept of linear marketing is long gone. It is interesting to note that according to The Drum it’s projected by the end of 2020 each person in the world will have six or seven connected devices. That is a lot to...
Podcast advertising is estimated to reach above $678 million for 2019. And it seems that the trend comes with good reason. According to a 2018 Nielson study, podcast advertising performed better than digital ads for giving brands a lift. At Digitent we wondered how and...
