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Shonodeep Modak / CMO of North America, Schneider Electric Shonodeep is the CMO for Schneider Electric’s $7B North American business segment.  In that capacity he is responsible for accelerating Brand-to-Order transformation for increased brand awareness, customer digital engagement and revenue growth across their portfolio. Schneider Electric is...

Deborah Lewis, Director / Brand Programs for Infor Deb Lewis is the Director, Brand Programs for Infor, the third largest enterprise software firm in the world. Deb is a very successful marketing executive with demonstrated ability in the creation and execution of global marketing strategies, campaigns,...

For Immediate Release  DIGITENT LAUNCHES B2B CONTENT MAPPING TOOL “CONDUCTOR”  CONDUCTOR WILL ALIGN INDUSTRY SPECIFIC BUYER PROFILES WITH CONTENT NEEDS AT EACH PHASE OF THE BUYER JOURNEY            New York, NY, October 2, 2018 – Digitent, a new full-service independent agency focused on...

Christine Wickes, VP of Marketing and Communications, C&W Services Christine is the VP of Marketing and Communications at C&W Services.  She is a marketing, branding and business development leader with extensive experience in building and managing marketing teams that deliver measurable results for service brands. C&W Services...

Julie Collins, Head / Global Digital Transformation Leader and Innovator Julie Collins is the Head, US Digital for Alcon Laboratories, the vision-care division of Novartis, where she is charged with creating digital growth opportunities and competitive advantage across the vision-care, pharma, and surgical businesses. Julie is...

THE AGENCY DISCUSSES AMBITION WITH SENIOR MARKETING LEADERS New York, NY, August 30, 2018 – Digitent, a new full-service independent NY agency, focused on bringing a performance and data-driven perspective to all aspects of B2B marketing, today announces the launch of their Ambitious Marketer interview...

Kathy Seegebrecht  /  Chief Marketing Officer, UL Kathy is the Chief Marketing Officer of UL.  In that capacity she manages the complete marketing function including brand strategy, marketing operations, demand generation, customer advocacy, global communication strategy, and sponsorship and partnerships. Kathy also serves as the chair...

We regularly host roundtables and reach out to B2B CMOs across different industries and ask them what keeps them “up at night”.  While many still speak to the importance of maintaining the brand reputation in the marketplace, the resounding nightmare we hear is delivering qualified...