We’ve covered the who, the what and the ways to utilize YouTube, but what should your content be? Well to start it should always be at least one of these three: Helpful Educational Entertaining When determining what content to implement on YouTube regarding your products or services there are...
Did you know that in 2014 Interbrand’s Top 100 Brands were collectively uploading a video to YouTube every 18.5 minutes? And in 2017 51% of B2C and B2B marketers were running YouTube video ads? And we can only expect that to increase. But while many companies currently utilize YouTube...
On average, YouTube users spend 14 minutes per day on the platform, but isn’t YouTube just for entertainment, music and cat videos? While yes, it’s true that the top content categories on YouTube are comedy, music and entertainment/pop culture, but another top category is “how-to”...
YouTube has self-reported 2 billion global monthly active monthly users and has the second highest percent - 6.4% of all US traffic according to SimilarWeb, behind number 1 Google with 18.71%. And as of early 2019, 73% of US adults say they have used YouTube,...
What does Gen-Z care about when making purchases? Has COVID-19 changed the importance of causes? Gen-Z as a whole has always been conscious of a company or brand’s stance on social and environmental issues when considering purchase. In fact, research from Porter Novelli/Cone from 2019 showed...
Euromonitor International revealed the Top 10 Consumer Trends for 2020 in early January, but as we all know the world is now quite different, so have those trends changed? Yes, in some ways they have. The trends they identified are still in play, half of...
Apr
The new numbers, collected last week by Mindshare’s U.S. Consumer Insights team, show the longer people are stuck at home, the more likely they are to be boosting their radio listening. When the agency asked the same question during the week of March 31, 21%...
Today’s pandemic appears to be accelerating the shift in today’s media landscape for reasons not previously anticipated. Live sports were the lifeblood of linear TV. OOH and terrestrial radio depends on commuters in cars. And print demands pick up at a store or delivery to...
Feb
Below are selected results of a podcast listener survey performed by Westwood One. The trends are very positive for the podcast space. Millennials and Females are a growing audience. A large number of listeners have recently STARTED listening. Listening is moving to “on-the-go” mobile audiences and smart speakers. At...
As we know, the concept of linear marketing is long gone. It is interesting to note that according to The Drum it’s projected by the end of 2020 each person in the world will have six or seven connected devices. That is a lot to...
