The enthusiasm for data-driven marketing is widespread, but most businesses still find themselves early in the implementation phase. For example, there is widespread agreement on the importance of market intelligence as the foundation for decision-making throughout the organization...
The walls around Google's garden are about to get a lot taller. That's because come May 25, when the European Union's Global Protection Data Regulation goes into effect, Google will no longer provide marketers with DoubleClick IDs from DoubleClick Bid Manager and DoubleClick Campaign Manager. ...
B2B customers expect the same experience as their B2C counterparts, but you can’t just copy the same methods writes Robert Green...
