THE AGENCY DISCUSSES AMBITION WITH SENIOR MARKETING LEADERS

New York, NY, August 30, 2018 – Digitent, a new full-service independent NY agency, focused on bringing a performance and data-driven perspective to all aspects of B2B marketing, today announces the launch of their Ambitious Marketer interview series.

“Digitent seeks to serve Ambitious B2B Brands. We take that concept very seriously,” said Marty Avallone, CEO of Digitent. “We’re always excited to partner with brands that are driven and are striving for a bold result. We look for opportunities where we can make a real business impact and we pride ourselves on being measured and on delivering results for our clients and their ambitious goals.”

The series examines the positive aspects of ambition. Ambition can be simply defined as a strong desire to do or to achieve something great through determination and hard work.  B2B marketing leaders today need internal drive and ambitious partners to help them become recognized leaders in their business.   Digitent leadership has embarked on an ambitious objective to unpack the concept of ambition and the role of this trait in building success. “We are interviewing B2B marketing leaders we believe embody this hard-working, results focused idea of ambition. So far we have been intrigued by what these leaders have had to say,” said Jeff Matteuzzi, COO of Digitent.

The interviews cover ambition from various angles, and beyond that the discussions allow marketing leaders – CMOs of global brands to Heads of Digital to CEOs, the opportunity to open up about their rise to leadership positions. They share relevant insight on their approaches to marketing, and how their ambitions play into helping the organization to reach its goals. Ambition, Volume 1, features Kathy Seegebrecht, Chief Marketing Officer at the global safety science company, UL.  Volume 2 features Julie Collins, Head of US Digital at Alcon, an innovative provider of surgical and vision care products for treating eye diseases and conditions.

The series is a must read for all ambitious marketers, whether on the rise or at the top. It will be published on LinkedIn and on the Digitent website: http://bit.ly/2wrbu5L.

About Digitent:

Digitent is a full-service marketing agency delivering data-driven brand strategy, creative, content, digital execution and analytics. The firm manages B2B programs with global brands including Level3, CenturyLink, Novelis, Produce Marketing Association, PeopleScout, and Georgia-Pacific among others.  Visit www.thedigitent.com.

Media Contact: Marty Avallone

[email protected]

212-679-2681