PEOPLESCOUT

PEOPLESCOUT

PeopleScout is the world’s largest resource process outsourcing firm delivering talent to leading brands globally.

CHALLENGE

Facing new challenges in the space including workforce mindset, automation, AI, and an ever more competitive battle for top talent the firm invested in breakthrough technology and embarked on a new global positioning program. The goal is nothing less than market domination in the war for talent.

STRATEGY

The new technology would take a major position within the brand architecture of PeopleScout. A powerful brand identity was created to introduce the new platform to current customers and to acquire new business.

As the new Affinix technology rolled out it was a perfect opportunity to reposition PeopleScout and overhaul the sales approach and narrative. A brand positioning program was implemented across the global enterprise and the new “Now to Next” brand platform was created and implemented in presentations, website, video and other global communications.

RESULT

PeopleScout began the year with the best ever business close rate and RFP invitations. The new tech coupled with an elegant brand narrative promises to be a major business driver ongoing.

BRAND LAUNCH VIDEO