INFOR - Digitent
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Infor is the third largest enterprise software firm in the world behind only SAP and Oracle. Our team was engaged to develop and launch the original branding of the company, spanning 70 countries and many vertical industries. We remained engaged as Infor grew from $500 MM to 2.5 billion in just a few years.
Acquisitions and spin off brands required deep involvement of our strategy and creative teams to deliver on a host of senior management objectives during our tenure. In large scale M&A for private equity players timing is critical and our ability to be nimble and responsive as global firms were integrated or spin off opportunities were created proved a valuable asset.
Infor required positioning and repositioning as the face of the company changed at a fast pace. After naming and launching the Infor brand it was the job of the agency to keep up with senior management and deliver across multiple enterprise wide initiatives from research to creative to events.
Supported Infor’s growth from $500MM to $2.5 billion over six years, and the brand is still growing.