We’re all about results. Because B2B marketers are under fire. They are charged to deliver more; greater brand awareness, strong lead generation and broad sales support – often times with less budget. In addition to building the brand and driving thought leadership, marketing is accountable for delivering more qualified leads and driving more profitable sales quicker through the funnel as the key measure of success or failure. And with today’s digital transformation, there’s tons of data spilling out from numerous sources.
Digitent has the capability to capture, clean and analyze the data to shape our client’s strategy across marketing from initial engagement with the targets to being converted into customers. Many times that means breakthrough creative and big branding ideas that build engagement. More often it’s about digging into primary data already at hand including CRM data, site analytics, and other primary and syndicated sources to identify and segment key targets. Or proper tagging and stitching together systems and processes to track engagement and performance of content or creative. And yes, our breakthrough creative sometimes wins awards but for us it’s about results and client growth.
Every decision is data-driven, monitored, measured and evolving – so that our clients see results that drive qualified leads and revenue in the marketing ecosystem. In the end results seem to be what matters most to them, it certainly does to us. Maybe that’s what matters to you as well.
Agency partners Marty and Kerry grew up together in Crestwood, NY just outside of Manhattan and have known each other since the age of two. Un-related “brothers” they can (and do) finish each other’s sentences.
Diehard entrepreneurs – just like their dads. Marty from the tech world. He started at IBM, and then went to a mid-market software company. Kerry from the media and ad world. He started his own publication and then went to Time Inc.
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Their worlds converged in 2006, as did their business backgrounds – the tech world and ad world were collided big time. Tech companies were advertising platforms. The media landscape was exploding and mid-size advertisers needed help. They founded Working Media Group to be strategic marketing advisers to mid-size companies.
The first clients were direct marketers. Totally performance driven. They had a compelling offer and WMG helped them test media tactics and properties and track the performance to each ad. Performance was a given. Marty and Kerry were like partners to their clients. They treated the business as if it was their own. If it worked, they would grow and WMG would grow with them. Soon WMG was named to the Inc. 500 fastest growing companies.
With this foundation and pure performance experience Marty and Kerry were ready when the world of business shifted again. They saw the digital revolution coming and embraced it. They evolved their resources and skills. Digital partners and clients were gathering piles of data and needed to make sense of it. To make it actionable.
Most importantly, people around the world were in love with digital and spending more and more time there. And now of course, digital is the primary source of entertainment and information. Then came social. Mobile. You get it.
Digitent was created as a performance driven data and digital media creative agency. The first creative agency to be born out of media – and not vice versa. B2B marketers need a brand, a message and distribution strategy driven by data. They need to better identify their customers, their prospects and where they are consuming media. They need trusted partners to help them better access and analyze data. And, much like those direct marketers, they need to track and measure performance.
We’re here to get results for our clients. Isn’t that the point of an agency? Today we still remain true to our founding principles: Trust and performance. A strategic partner B2B marketers can trust. Independent. Nimble and smart. Creative yet performance driven. Marty and Kerry promise that Digitent will deliver as advertised.