Challenge:
Harvest Snaps, a salty snack brand from Calbee North America, was launching its first test advertising campaign. Their goal: build brand awareness and drive sales across major mass-retailers, while also measuring return on ad spend.

Approach:
We developed a campaign focused on relevant consumers, running targeted media in and around the stores that carry Harvest Snaps. We coupled store-sales tracking with a digital presence—driving traffic to the site veia ads designed to engage and convert.

Results:

• 🛒 90% increase in store sales for relevant locations

• 🌐 2× site traffic over the control group

• 💸64% return on ad spend