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HARVEST SNAPS

HARVEST SNAPS
Harvest Snaps by Calbee North America is a salty snack derived from peas and is distributed in major Food, Drug and Chain retailers across the  country.
CHALLENGE
Digitent was tasked with the designed and launch of the first test ad campaign for unique salty snack brand. The goal was to build brand awareness and drive sales across major mass retailers while gauging performance and return on advertising spend.
RESULT
The results were pretty snappy with an overall 90% increase in relevant store sales, 2X site traffic compared to the control and 64% return on ad spend.

CAMPAIGN CREATIVE